The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
The Scent of Success
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Penta Pencil
Points: 100.0
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 60 Second - Single
Points: 25.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
Fresher Collection
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Make A Smellmitment
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Nature Adventure
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Advertising / Interactive Video
Points: 5.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0